Author
Frederick Andersen
CEO
Frederick helps B2B SaaS companies design better software faster. He's a believer in good UX as a commercial strategy. Straightforward, practical, and always focused on results.
Jublo, a Software as a Service (SaaS) platform, is a leading platform for artisans, property managers, and manufacturers. Jublo needed assistance to design new features, streamline the user experience, and redesign the user interface.
Our objective
We wanted to bring Jublo’s user experience up to par with contemporary expectations of a modern day SaaS platform. Doing so allowed for a thoughtful overhaul of the user experience (UX) and user interface (UI), focusing on streamlining its functionality and making it more intuitive and appealing to the users.
An approach built on close collaboration
Working hand-in-hand with Jublo’s founder, developers, customer support, and sales team, we redesigned the key areas of the platform. At the heart of our approach was a strong belief in the power of customer insights. Thus, we prioritised conducting interviews with a diverse group of customers to understand better their needs, pain points, and expectations from the platform.
Rethinking the core architecture was our first critical task. We revisited the menu and page structure, taking cues from the customer interviews to ensure that the new architecture would make sense to our users and enable more seamless navigation.
Jublo’s new navigation, designed for high accessibility, efficent multitasking, and interchangable branding.
Having laid a robust architecture foundation, we focused on establishing a scalable design system, which involved developing reusable components, crafting visual guidelines, and setting down UX principles. Our design efforts aim to achieve long-lasting results, making future improvements easier and more consistent.
A comprehensive overhaul
Our efforts resulted in a redesigned product experience, focusing heavily on improving accessibility, enhancing visual appeal, ensuring a fluid mobile experience, simplifying navigation, and placing the user at the heart of everything.
Editing a dashboard from the redesigned Jublo web app.
Navigating potential design challenges
Rethinking an existing product experience, especially one used daily by thousands of users, is no small feat. Major challenges were ensuring the continuity of user experience while implementing changes and not alienating the existing user base. We navigated this by continuously validating our design decisions with real users.
