Author
Frederick Andersen
CEO
Frederick helps B2B SaaS companies design better software faster. He's a believer in good UX as a commercial strategy. Straightforward, practical, and always focused on results.
In the competitive landscape of financial IT solutions, standing out is more critical than ever. Noitso, a leading software development company specialising in intricate IT solutions for the financial sector—recently acquired by Experian—recognised the need for a revitalised user experience in one of their flagship products.
The Credit Board is a white-label solution intended for organisations that require validation of their customers’ financial situations. It is commonly used in scenarios such as leasing a car or securing a loan. We had the privilege of working alongside Noitso’s talented in-house product team to reimagine and streamline the user journey for this critical piece of financial software.
The challenge
Although functional before the redesign, the Credit Board suffered from UX issues that clouded the overall customer experience. These issues led to inefficient workflows and unnecessary complexities for the end-users and financial professionals who interacted with the system.
Accessibility requirements, quick interaction design, and ease of use drive the form design.
Our 3-legged approach
Mapping customer journeys
Our first task was to map out the customer journeys to identify and clarify pain points in the user experience. We generated a comprehensive view of the challenges involving the end-users and the internal staff.
High-fidelity wireframes
We created high-fidelity wireframes compatible across mobile and larger screens to ensure all stakeholders were on the same page. This collective effort involved our UX and UI designers, Noitso’s product owner, and their lead developer. By marrying design and development from the outset, we streamlined the product design process, ensuring technical feasibility and a highly optimised user experience.
Focused design system
A robust design system was the cornerstone of our strategy. Given the Credit Board's white-label nature, it was crucial to develop a design system that looked modern, was highly accessible, and was scalable. The focus was on quicker time to market while maintaining flexibility for various customisations depending on the client.
The overview interface with a clear timeline and personalisation consumers are greeted by.
The result
Streamlined customer experience
The new Credit Board boasts a streamlined, modern, and efficient user experience. It allows end-users and financial professionals to accomplish their tasks quickly and clearly.
Accessibility and scalability
The newly implemented design system brings unparalleled accessibility, making it easier for diverse users to interact with the software. Moreover, the white-label approach has been fortified to adapt to various brands without losing its core functionality or aesthetic appeal.
Quicker time-to-market
With the new design system in place, launching the Credit Board across different organisations has become significantly quicker, providing a competitive edge in a fast-paced industry.
Conclusion
Working closely with Noitso’s in-house product team has been a rewarding experience. The Credit Board has transitioned to a modern, efficient, and universally accessible financial solution. The project serves as a case study of how thoughtful design can substantially improve the user experience in the complex, regulated world of financial technology.
By focusing on stakeholder involvement, attention to detail, and a commitment to scalability and accessibility, we’ve ensured that the Credit Board is not just a product but a long-term solution for financial organisations that want to better serve their customers.
