Author
Frederick Andersen
Frederick helps B2B SaaS companies design better software faster. He's a believer in good UX as a commercial strategy. Straightforward, practical, and always focused on results.
Popermo has always aimed to serve its members with clarity, commitment, and convenience, making it a trusted insurance provider for professionals, including police, firefighters, and other select groups.
The objective
We were asked to redesign and relaunch Popermo’s member insurance universe with Ecreo. While the primary goal was to enhance the mobile app’s user experience, we also aimed to improve the entire customer journey.
Our approach
Research and discovery
We laid out a straightforward UX research approach.
Market research: We analysed the insurance market to understand current trends, competitors’ offerings, and potential areas of innovation.
Stakeholder interviews: Direct conversations with stakeholders gave us invaluable insights into Popermo’s vision, challenges, and aspirations.
Workshops: Engaging workshops allowed us to brainstorm and conceptualise innovative solutions tailored for Popermo.
Desk research: A thorough analysis of App Store reviews added a layer of real-user feedback to our research.
Brand touch-up
While Popermo had a solid brand presence, we believed a slightly modern touch would resonate better with the evolving audience. Therefore, we subtly refreshed the branding to align with contemporary aesthetics.
Designing for the youth
The insurance domain can often feel overwhelming, especially for adolescents who are new to the concept. We designed an interface that feels current and relatable, simplifying the insurance experience for younger users.
Rethinking legacy features
One major challenge was enhancing the UX design of legacy features without extensive changes to the backend and data structure. This constraint demanded close collaboration with the development team. We balanced creativity and feasibility together, ensuring a seamless user experience without revising much code.
Modern apps are expected to provide convenience as a standard feature.
Outcome
The renewed Popermo member insurance universe is a testament to collaborative effort and a deep understanding of user needs.
We delivered an approachable and updated insurance experience, ensuring that Popermo remains a go-to choice for its dedicated members.
