In collaboration with Popermo, a reputable insurance provider for police officers, firefighters, and certain professionals.
Our primary objective was to enhance the mobile app experience while considering the end-to-end customer journey.
The customer experience needed a complete rethink to meet the expectations of a younger, more demanding audience—one that expects more from their insurance and self-service solutions.
This meant redefining every touchpoint to ensure it felt intuitive, seamless, and built for their needs.
As part of our process, we conducted extensive market research, worked alongside stakeholders, and organised design sessions to ensure our approach would make Popermo more accessible to its members.
The result is a fully redesigned app that offers a seamless, intuitive experience tailored to Popermo's members.
It makes their services more accessible and user-friendly while supporting the entire customer journey.
