Rebranding robotics with purpose and precision
ARIS Robotics is a deep tech company developing AI and vision-based systems for real-time waste monitoring and sorting. Their mission is to make the global waste stream smarter, cleaner, and more sustainable. Their technology is innovative and impactful, but their visual identity and digital presence didn’t yet match the ambition of their product.
They needed a cohesive brand system, a credible online presence, and a user-friendly interface that could communicate both their technical edge and environmental vision. Our goal was to help them articulate who they are—with a refined brand identity, a custom-built website, and a consistent digital product experience.
Communicating innovation with clarity and credibility
ARIS Robotics operates at the intersection of AI and sustainability. While their technology is complex, their story needed to be simple, focused, and engaging. One of the core challenges was striking the right balance between communicating advanced technology and making that innovation accessible to a broad range of stakeholders—from investors and partners to municipalities and waste operators.
We also had to build trust. As a relatively young startup, ARIS needed a brand that looked established, confident, and prepared to lead a new category of intelligent waste management. The rebrand had to deliver credibility without becoming corporate, and remain flexible enough to grow with the company.
Co-creating a brand built for impact
We started by running an in-depth workshop with the ARIS founders to define brand values, vision, tone of voice, and audience segments. These sessions helped surface the personality behind the technology—and align the entire project around shared principles.
Building on early visual identity elements, we developed a stronger and more mature brand direction. We refined their typography, colour palette, and visual language to better reflect their mission and technical foundation. We also introduced a more structured approach to layout, iconography, and motion—creating a flexible design system that would work across all touchpoints.
In parallel, we redesigned their website to act as both a sales and storytelling platform—highlighting their technology, team, and environmental mission with clear messaging and thoughtful interaction design.
A scalable identity for a fast-moving startup
The result is a brand system that positions ARIS Robotics as a serious player in the AI and sustainability space. The new visual identity is bold, confident, and ready for scale—communicating innovation with clarity and purpose.
We delivered not only a website and product interface, but also a custom processing tool that empowers ARIS to generate on-brand visuals independently. This gives their team the flexibility to scale marketing and communication while maintaining consistency.
The work has helped ARIS Robotics move forward with greater confidence—engaging partners, attracting talent, and strengthening their position as a tech leader for a cleaner, data-driven future.
