While collaborating with Autobudgets to refine their platform’s user experience, we took a step back to address a crucial need: a strong visual identity for their launch. Beyond UX, they needed a brand to position them as a serious player in the competitive Fintech space.
Our objective was to present Autobudgets as a mature, trustworthy fintech solution. We aimed to make their strengths stand out through clear product messaging and a sharp visual identity.
A full brand refresh—logo, creative direction, and website—had to be designed and launched in just two weeks. On top of that, the goal was to gain quick stakeholder buy-in without slowing down the process.
To move fast without compromising quality, we worked closely with Autobudgets' CEO and CCO, treating the project like one of our brand sprints. This meant rapid iterations, clear decision-making, and constant collaboration.
In just two weeks, we delivered a complete visual identity, including a new logo, color palette, typography, and brand application. We also designed and launched a Framer website that tells their story and highlights the product experience.
With this strong design foundation in place, Autobudgets is now equipped to scale, attract clients, and build trust in the competitive fintech landscape.
