Goal
Backstage is a data consultancy agency that helps large organizations unlock the true value of their data. To support their mission, we introduced our brand sprint model to lay the groundwork for a strong and cohesive new visual identity.
The goal was to establish a visual foundation that not only reflects Backstage’s expertise but also aligns with their evolved industry position, helping them attract the right talent and clients while increasing their impact in the data consultancy space.
Process
In just one week, our brand sprint focused on crafting a new visual identity for Backstage. We began by exploring three distinct directions, each designed to highlight a different facet of their expertise and vision.
After thoughtful collaboration and iteration, we merged the best elements of these concepts to create a cohesive, hybrid solution that truly represents the essence of the Backstage brand.
Outcome
The final iteration of the visual identity evolved into something more sophisticated and mature, with subtle tech-inspired touches.
This process was a collaborative effort, developed closely with Backstage’s three co-founders and their marketing director to ensure the new identity truly reflected their vision and values.
