Turning a workplace into a brand worth joining
3C Retail is a company rooted in strong values, a vibrant culture, and a loyal employee base. But their digital presence didn’t reflect that. As part of a broader recruitment strategy, they came to us with a clear objective: redesign the company website to better communicate what it means to work at 3C—and attract top talent across Denmark.
Our goal was to create a digital platform that could do two things: express the heart of 3C’s employee brand and support recruitment efforts across multiple roles and locations. The result needed to feel inviting, credible, and clearly different from the standard corporate careers page.
Telling a story that resonates across regions
We kicked things off with stakeholder interviews across departments. One insight stood out: 3C’s people genuinely love working there, but that story wasn’t coming through online. We needed to surface the human side of the company—its culture, values, and team spirit—while still keeping things structured and clear.
A key challenge was geography. With roles based outside major urban hubs, the site needed to appeal to a broader talent pool, including those willing to commute. That meant positioning 3C not just as a workplace, but as a destination worth the journey.
We also had to walk the line between playful and professional—showing personality without undermining credibility.
Designing for culture, mobile-first
Our approach was collaborative from the start. We worked closely with 3C’s HR and marketing teams to understand their internal culture and external ambitions. The site had to speak to both current staff and prospective candidates.
We focused on mobile-first design, knowing that most users would discover the site through their phones. Bold colours, playful illustrations, and strong typography brought the brand to life. We used photography and testimonials to create authenticity, and structured the content to guide users through the employer brand in a logical, engaging way.
The result wasn’t just about looks—it was about building trust and sparking interest. Each interaction was crafted to reflect the energy and openness of the 3C team.
A digital presence that works as hard as the team behind it
The new website gives 3C Retail a platform that reflects who they are: energetic, people-first, and proudly regional. It’s helping them stand out in a competitive hiring landscape by turning their culture into a key differentiator.
Recruitment is no longer just about listings—it’s about experience. The site now tells a compelling story that invites candidates to see themselves at 3C. And it supports HR with a clear, professional tool for attracting, informing, and engaging talent.
Most importantly, the result aligns fully with their internal identity. It feels authentic because it is—shaped directly by the people who make 3C what it is.
