L'easy needed a new website to communicate its new strategic focus. At the same time, it had just undergone a brand overhaul, which required integration nicely into its online presence.
We aimed to design a high-converting, consumer-centric website experience for L'easy and its established product universe.
When initiating this project, we focused on creating a better experience by engaging directly with existing users. We aimed to uncover what they loved about L’easy and translate those caring, human elements into the digital journey.
We translated L’easy’s vibrant new identity, designed by Kontrapunkt, into a digital, scalable experience.
Starting with competitor research and customer interviews, we built wireframes to ensure a seamless UX and clear IA.
Our collaboration with L’easy resulted in a new website that not only communicates their strategic focus but also successfully integrates their fresh brand overhaul into their online presence, showcasing the effectiveness of our partnership.
