Turning strategy and brand into a digital experience
L’easy is a well-known consumer brand offering home electronics and financing solutions across Denmark. With a new strategic direction and a recently completed rebrand by Kontrapunkt, they needed a digital presence that could communicate this shift with clarity and energy.
Our goal was to design a high-converting, consumer-centric website that would integrate their new identity and reflect the trusted, approachable nature of the L’easy brand—while supporting their broad product universe and making it easier for customers to take action.
Capturing what customers already loved and building on it
L’easy had strong customer loyalty, but the existing website no longer reflected their direction or the warmth that defined their customer relationships. We knew the new site needed to be more than just a digital brochure—it had to extend the brand’s human touch into the online experience.
To get it right, we engaged directly with customers to understand what made L’easy feel easy—what they appreciated, what they expected, and where the current site fell short. The challenge was to distil those insights into a modern digital journey that felt clear, personal, and aligned with the refreshed brand.
From insight to interaction
We began with competitor analysis and customer interviews to better understand expectations, pain points, and decision-making moments. This helped us define clear user journeys and prioritise the most impactful content and interactions.
Working closely with L’easy and Kontrapunkt, we translated the updated brand identity into a fully digital language—adapting typography, colour, and tone to feel consistent yet practical for the web. We developed wireframes and prototypes to explore key conversion flows and refined them with continuous feedback from stakeholders.
We paid special attention to information architecture, making it easier for users to find what they need, whether they were browsing, comparing, or ready to apply. Accessibility, responsiveness, and speed were core to our approach, ensuring the site could perform across all devices and use cases.
A trusted brand, reimagined for digital
The result is a website that feels modern, accessible, and unmistakably L’easy. It reflects the company’s renewed strategic focus while reinforcing its long-standing commitment to being a caring, customer-first brand.
The new platform blends visual consistency with commercial impact—supporting product discovery, improving conversion, and making interactions more seamless across the board.
More than just a redesign, the work sets L’easy up for the future: a scalable, responsive foundation that can evolve with the brand and keep delivering value to users, no matter how their needs change.
