Propbinder was entering a new segment in the property management market. They aimed to integrate a powerful ESG add-on into the platform. To this end, they turned to us to translate complex ESG standards into a seamless digital experience tailored to a diverse audience.
The goal was to create industry buzz with a standout landing page, craft an onboarding flow that converts interest into paying customers, and design a product experience that delights users and transforms their workflows.
A key challenge was balancing creativity with clarity to make some noise in the industry. Crafting an out-of-the-ordinary landing page that stood out required bold design and messaging choices. Still, it also had to resonate with Propbinder's target audience and drive meaningful engagement.
Building on our deep understanding of Propbinder's brand and SaaS platform, we created a web experience that grabs attention while staying true to industry standards.
To elevate the user experience, we interviewed ESG reporting professionals, ensuring the MLP seamlessly integrated into their workflows and simplified their tasks. This customer-centric approach allowed us to design something both impactful and intuitive.
The result was a cohesive end-to-end customer experience, crafted from the initial value proposition on the landing page through onboarding, delivering the "Aha!" moment, and seamlessly integrating product usage. We also built a scalable foundation that positions Propbinder as a standout leader in their industry, setting them far ahead of the competition.
