Building the backbone of modern property management
Propbinder is a proptech SaaS platform with big ambitions: create an enterprise-grade tool that serves every part of the property ecosystem. From landlords to tenants, service providers to portfolio managers, their goal was to bring fragmented processes under one roof.
We joined them at a pivotal stage. While the brand needed definition, our main focus was on product experience. Over the past year, we’ve worked alongside Propbinder to shape a scalable, intuitive platform—one that could meet the diverse needs of an entire industry and still feel coherent.
That meant not just designing an interface, but helping shape the product itself. We set out to create a category-defining experience, backed by a robust design system that would support long-term development.
One platform, many users
Enterprise products rarely have a single user type. For Propbinder, that complexity was front and centre. Each user group—whether property managers, maintenance teams, or investors—had distinct needs, workflows, and expectations. Some needed detailed portfolio overviews, while others needed to log maintenance issues on the go.
The challenge was to design an interface that could flex across roles without becoming bloated or confusing. Simplicity couldn’t come at the expense of power, and power couldn’t come at the expense of clarity.
We also had to account for existing behaviour. Users were migrating from spreadsheets, legacy tools, or even paper-based processes. That meant the experience had to feel modern, but also familiar enough to drive adoption.
Co-designing with users and leadership
We led interviews with multiple user types to map out key workflows and surface friction points. Those insights directly informed the feature set and flow.
Designs were shared and refined in close collaboration with Propbinder’s CEO, CCO, and CTO. Staying tightly aligned with leadership helped balance usability with technical and commercial priorities.
Alongside feature design, we built a flexible design system from the ground up—giving their team the building blocks to scale fast while keeping things consistent.
A scalable system with strategic value
What started as a design brief has evolved into a strategic partnership. Today, Propbinder’s platform is not only more intuitive—it’s also positioned to lead in a competitive market. The product delivers a clearer, faster experience across user types, helping customers stay productive and in control.
The design system we built continues to underpin new releases, giving Propbinder a scalable foundation for growth. Instead of solving problems reactively, we’re designing proactively—with a shared understanding of where the product needs to go.
We remain embedded in their team, working closely with leadership to refine the user experience as the platform evolves. That ongoing collaboration is what keeps the work sharp. The platform grows more complex, but the experience stays simple.
