Propbinder, a leading proptech SaaS platform in the Nordics, set out to build an enterprise platform for the entire property ecosystem.
Alongside helping Propbinder define their branding, our primary goal for the past year has been to create a category-defining, scalable user experience and develop a design system.
From the start, we knew that this partnership would present a complex design challenge due to the wide range of diverse user needs.
Each user group brought its unique workflows, expectations, and priorities, requiring us to design a user experience that was both flexible and intuitive while ensuring effective workflows for all.
Through an iterative approach, we designed features based on stakeholder and user interviews, aligning regularly with Propbinder’s senior leadership to balance commercial and technical priorities.
Through close collaboration with the CEO, CCO, and CTO, we’ve established a design partnership that strategically supports Propbinder's growth.
The ongoing collaboration allows us to consistently improve the customer experience, keeping the user experience intuitive, efficient, and aligned with the platform’s long-term vision.
