Making ESG reporting usable and useful
We partnered with E-SG Cloud, a SaaS company with a clear mission: make ESG reporting accessible for organisations of all sizes. They wanted to challenge the status quo with a product that simplified complex compliance processes while elevating the user experience.
Our role was to design their MVP. Despite the limited scope, the goal was ambitious. Deliver a functional, intuitive platform that laid the foundation for a much larger vision. We focused on UX, usability, and workflow efficiency to ensure that even the earliest version of the product could provide real value.
Complex rules, simple experience
The ESG space is evolving fast. Regulations are complex, and many organisations are still figuring out how to report effectively. That meant we had to translate a lot of nuance into clear, usable design.
The biggest challenge was turning dense frameworks and multi-step processes into something users could actually understand and act on. We also had to be smart with our scope. As an MVP, the platform had to be both focused and functional offering just enough to be valuable without trying to solve everything at once.
Research-driven design from day one
We began with in-depth research, unpacking EU ESG regulations and mapping how different user types approached reporting. This helped us identify what truly mattered in an MVP and where we could simplify without losing substance.
With a clear understanding of user goals and reporting needs, we designed flows that prioritised clarity and reduced friction. Every interaction was shaped to help users move quickly and confidently through their tasks.
We also focused on creating an enjoyable UI. ESG reporting isn’t typically seen as engaging, but by combining strong UX with a visually clear interface, we aimed to change that perception.
A credible foundation for future growth
The finished MVP gives users exactly what they need to get started with ESG reporting. No clutter, no confusion. It meets regulatory standards, supports efficient workflows, and sets a new bar for usability in the space.
E-SG Cloud is now positioned to lead the way in ESG SaaS. Their platform doesn’t just support compliance, it makes it approachable. And thanks to a solid UX foundation, it’s built to scale.
The project proves that even early-stage products can have impact when design is aligned with strategy. For E-SG Cloud, that meant launching with clarity, confidence, and a clear path forward.
