Branding
SaaS
Digital presence
Case story
Enhancing ToolTrackers user experience and creative direction
In a focused two-week sprint, we transformed ToolTracker, a PropTech SaaS platform for tool management, enhancing its user experience and establishing a fresh, mature creative direction.
We streamlined the visual language with a new logo, typography, and colour scheme, audited and reimagined the user interaction patterns, and utilised a component-based design approach for efficient collaboration.
The result is an intuitive, scalable platform that distinctly positions ToolTracker in its market.
- Year 2024
- Partner ToolTracker
- Service Brand strategy, UX design, UI design
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