Our goal was to transform ToolTracker, a Proptech SaaS platform for tool management, enhancing its user experience and establishing a fresh, mature creative direction.
From the start, we knew that the challenge would be to transform ToolTracker’s user experience and visual identity within a tight two-week deadline, which would require us to work efficiently with stakeholders.
We streamlined the visual language with a new logo, typography, and colour scheme, audited and reimagined the user interaction patterns, and utilised a component-based design approach for efficient collaboration.
The result is an intuitive, scalable platform with a refined user experience and visual identity that distinctly positions ToolTracker as a standout player in its market.
