Powering the next phase of marketing data innovation
Accutics helps enterprises streamline and standardise their marketing data, making campaign tracking more accurate and compliant. We've worked closely with their team over the years, building a strong partnership. After a period where design was handled in-house, we're now re-engaged to support the next phase of their Martech SaaS platform.
Our focus is on continuous product innovation. We're improving UX and UI, strengthening the design system, and refining key workflows. By improving design handoff and aligning with their product goals, we're helping Accutics deliver a more efficient and scalable experience for enterprise users.
Designing at sprint speed
The challenge was joining a fast-moving team and delivering value from day one. Accutics runs on a 3-week sprint cycle, with a tight feedback loop between product, design, and engineering. We had to integrate quickly, contributing across concept development, refinement, and technical feedback. Our focus was on maintaining design quality without slowing things down.
That meant being hands-on, responsive, and clear in our communication. We brought structure where it was needed, but stayed flexible to match their pace. Throughout, we kept design aligned with their strategy—making sure every decision pushed the product forward.
Embedded for progress
We embed directly into Accutics’ 3-week sprint cycles, working alongside their CTO and product owner. This close collaboration allows us to stay fully aligned with product goals while moving fast. Our UX designer plays an active role in refining design handoff, improving workflows, and shaping the day-to-day product experience.
Beyond execution, we act as a strategic partner. Providing input on priorities, validating decisions, and pushing for clarity and efficiency. By being part of the team, not just a service on the side, we help drive momentum and raise the bar for experience design across the platform.
Ready for what's next
Our collaboration gives Accutics a flexible, high-quality design function that scales with their needs. Instead of building a large internal team, they rely on us to deliver consistent design execution. Fast, focused, and always aligned with their product vision.
We slot into their process, bringing structure, clarity, and the ability to move quickly without sacrificing quality. This setup gives their internal team room to focus on strategy, engineering, and delivery, knowing design is covered by a trusted partner. We’re not just filling a gap. We’re continuously improving workflows, maintaining design standards, and offering guidance where it matters.
It’s a sustainable model that balances speed and quality, without draining resources. Over time, the relationship has grown into a long-term partnership built on shared momentum, clear communication, and a deep understanding of the product and the team behind it.
